Real problems, measurable fixes.

If a page takes longer than three seconds to load, over a quarter of users click away. According to Google, the probability of a bounce rises by 32% at 1–3 seconds, 90% at 1–5 seconds and 123% at 1–10 seconds.

Background

A poorly coded custom PHP website belonging to a renowned member of the Supreme Court Bar Association and author of 12 books on labour law. The site loaded ten times slower than a normal website, hurting conversion, search visibility and usability.

What was done

• Minimised HTML, CSS and JavaScript — removing unwanted code and files.
• Compressed site files with Gzip.
• Enabled browser caching so repeat visits don’t reload everything.
• Reduced the number of redirects.
• Optimised graphics for good quality at a low file size.

Outcome

The client found me through a search engine. After an hour-long discussion, the website was loading within three seconds the very next day — with a GTmetrix score of 95+ and a Google PageSpeed score of 85+.

UX/UI consultancy for the CAPEX/OPEX portal of an Indian multinational conglomerate headquartered in Mumbai.

The challenge

The portal’s emphasis was goal conversion: employees needed to find what they were expected to do — and do it — without much effort or thought. The design had to compete with existing habits of sharing information every day.

Solution

• Keep it simple — a clutter-free, interactive, mobile-responsive design that also speeds up the app by reducing elements to download.
• Colour palette — green from the client’s logo (growth, renewal, calm), grey text and generous white space for a clean feel.
• Icons & illustrations — attractive yet simple ways to communicate ideas and concepts.
• Responsive — engaging from both a UX and a visual perspective on every device.

Next steps

Deep research into specific features, usability testing of the prototype, improved user flows and a comprehensive business model.

CapEx workflow approval management software — designed and developed for an Indian multinational conglomerate headquartered in Mumbai.

The challenge

Every expenditure proposal must pass through stakeholders in multiple departments. The manual, paper-based approach was untimely, overstuffed, error-prone and slow.

Solution

• Automated CapEx approval management that increases company productivity.
• A simple, interactive UI that shortens the approval timeline.
• A mobile-responsive portal that enables mobility and collaboration.

Benefits

• A safe, secure portal that passes all required test processes.
• Improved user flow and transparency.
• Easy, fast, ready-to-go deployment — on-premise or on cloud.

Portals let businesses interact and transact with customers and suppliers instantly. An integrated portal gives the whole business community one shared interface.

Background

• Rising warehousing, real-estate and operational costs with shrinking margins.
• Falling sales through conventional channels and growing threats from online portals.

Challenges overcome

Cybersecurity, competition, order fulfilment, customer experience, quality traffic and conversion, visibility, return/refund policy, finding the right market and growing sales.

Solution

• A multi-seller, multi-buyer e-commerce and auction platform with best-of-breed marketplace features.
• An intuitive, responsive GUI optimised for multiple breakpoints.
• An AI module that tracks user behaviour to derive insights that drive more sales.
• SEO, SSL, SMO and live chat; SMS, payment gateway and ERP integration.

A distributor for major Indian cities, growing year on year and handling distribution for almost all leading electronics and consumer-durable brands in India.

Challenges

• Shifting demand and surges in purchases of some categories.
• Disruption to distribution and production chains, inventory shortages and rising retail prices.
• The need for reliable, secure digital transactions and better communication across suppliers, distributors and retailers.

Solution

A portal giving everyone in the distribution chain access to digital catalogues and product content from any location or device — while maintaining prices, strengthening support and building a digital presence.

• Attribute-wise product search & filters, predictive search with auto-complete.
• E-gift vouchers, multi-address shipping and a live auction module.
• Excel bulk upload for products, orders and images; banner management.
• Multiple vendor login & management.

A bank website project delivered by Creative Web Mall combining a fresh website design with state-of-the-art speed optimisation techniques, and verified through VAPT (vulnerability assessment and penetration testing) for security.

What was delivered

• Responsive website design for customers on every device.
• Speed optimisation for fast loading on mobile networks.
• VAPT-tested security, essential for a regulated banking audience.

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